Our Story

Started by a former Walmart store manager and a former Walmart marketing director in 2017, Store Celebrations is a Bentonville, Arkansas-based marketplace that helps brand teams grow their business at retail stores all over the country… one store at a time.

The idea for the marketplace came from years of observing and participating in a practice that was functional, but terribly inefficient, in which store managers and their supplier partners invested far too much time in back and forth communication over very simple propositions.

Store Celebrations is the first-of-its-kind marketplace for retail store managers, saving time by allowing them to use display space (end caps, etc.) as currency for “purchasing” mascot appearances, seasonal displays, and other resources from supplier teams who are motivated to grow their business by securing truly incremental display space… one store at a time.